I sell tinfoil to people who wear tin foil hats

The fearless e-commerce, email marketing, technology consultant

Selling Tinfoil Ain't Easy
The map is not the territory. What's the use of knowing true north?

Wait… You Sell Tin Foil?

No, but you might. You might sell socks to people who wear shoes, or dental floss to people who have teeth. Whatever you sell requires infrastructure to support a strategy that grows revenue. My role is to guide leadership (that’s you) into right sized solutions.

  • 20+ years
  • 100’s of clients
  • 1000’s of hours deploying successful eCommerce & marketing technology stacks
  • Countless hours saved in automation systems
  • 1,000,000,000+ marketing messages sent
  • Zero fear
Image showing an array of decision trees used in mapping out a marketing technology plan.

What Does Your Stack Look Like?

Unsure how to answer? It’s not always a straight line from where you are, to where you want to be. Business can not just stop because you realize upgrade hell is on the horizon.

  • Your stack needs to be a reflection of your business model, not what dictates it.
  • You feel that something is holding you back, but can’t quite get past it.
  • You know in your bones that if you only had someone to guide you, it would all turn out right.
  • You are in the right place
The Etude: The Road To Success. The allegorical cartoon issued by the National Cash Register Company. Theodore Presser Company, printed it in its October 1913 issue.

What is a MarTech stack?

Your technology stack is the key to your success in the ultra competitive combat sport known as eCommerce.

  • Convert your infrastructure from a cost center to a profit center.
  • Develop strong processes for people, and the data pipelines they rely on.
  • Identify and eliminate blind spots.
  • Quickly adapt to changes that impact revenue.
  • Capitalize on future opportunities without disruption to existing operations.

I’ll let others do my bragging

The only accolade I seek is the success of your project… but a guy has gotta flex now and then right?

Our experience with Mike was hands down the best experience we’ve had with any martech consultant. He is very experienced in Ecommerce and Email Marketing. He gave us an A+ performance and we highly recommend him to anyone looking for help with their ERP/Ecommerce or email marketing stack.
Lax Media

Lax Media

Marketing Agency

Mike absolutely crushed it! Wow. He understood the urgency of the issue and made this work a priority. He quickly diagnosed potential issues. He easily communicated and worked with my team. He demonstrated a wide variety of expertise in multiple platforms/services/technologies. He used best practices and industry experience to guide us. We tried multiple fixes and kept working until the issue was resolved. Completely exceeded my expectations. Likely the best resource i’ve come across. Looking forward to working with Mike going forward.
Mike

Mike

App Founder

STUD just a smart guy that genuinely wants to help others
Dayten

Dayten

Lead Generation Agency

I worked with Mike for over two years to relaunch my two websites. His skills and attention to detail are impeccable. Mike has suggestions for just about every thing needed when asked. He setup two servers of ours, installed Magento 2.4, and guided me in building out the websites with products and content. Mike also has a very keen eye to SEO and gave his guidance throughout the entire process. If you are needing expert advice on how to build out a complicated web platform, Mike is definitely the person to reach out to. His efforts over the last couple of years are greatly appreciated for all that he did for us.
Robert

Robert

eCommerce Founder